The world is experiencing an increasing awareness of environmental issues and climate change, prompting individuals and organizations, including drug manufacturers and retail pharmacies, to seek ways to reduce their carbon footprint. Sustainability preferences have become a significant factor influencing consumer purchasing decisions, with a growing demand for eco-friendly and sustainable product packaging.
A report by Forrester shows that US consumers are strongly influenced by companies that engage in waste reduction and support environmental and climate change policies. Younger consumers, in particular, are willing to pay more for sustainable packaging.
Brands that cannot meet the demand for sustainable packaging risk losing market share, as consumers are less likely to buy products in environmentally harmful packaging. However, traditional medicine bottles, which are widely used for prescriptions, present recycling challenges due to their small size and material composition.
Innovative medication adherence blister packaging offers a sustainable solution. It consists of a blister-sealed pack of medication combined with a recyclable paperboard with printed calendarized day codes to improve medication adherence. The packaging reduces plastic waste significantly compared to traditional medicine bottles and can be easily recycled after use.
Besides sustainability benefits, medication adherence packaging also enhances child safety, product quality, medication adherence, and patient experience, making it a compelling option for manufacturers, pharmacies, and patients alike.
Full article from Covectra here.